THE FORGE: WHERE FITNESS BUSINESS MASTERY IS CRAFTED

You started your gym with a dream — to impact lives through fitness. But, somewhere along the way, the complexities of running a business can began to overshadow that passion.

Drowning in operational demands, chasing profits, and feeling out of sync with market trends? We get it. You're not alone.

That's exactly why we've created The Forge.

A place where your fitness business undergoes the ultimate transformation. At The Forge, you'll learn to meld your passion with business acumen, helping you emerge not just as a gym owner, but as an artisan leader in the fitness domain.

INTRODUCING... THE FORGE

Precision Modules: Our training isn’t generic. It’s tailored to address every concern, every challenge that a gym owner faces.

Financial Clarity: Our exclusive "MRR > BOE" training ensures you understand your financials like never before, positioning you for sustained profitability.

Diverse Strategies: From tapping into AI tools to perfecting the art of conversions, we equip you with a multifaceted approach to gym management.

Community and Collaboration: The Forge isn’t just about training. It’s about forging connections, sharing triumphs and trials, and growing collectively.

A DEEP DIVE INTO OUR TRAINING MODULES

• Raising Rates, The Math Equation: Understand the balance between profitability and customer satisfaction. We give you the tools to set rates that reflect your gym's true value.

• AI Tools to Supercharge Your Gym: Embrace the digital age. Discover how artificial intelligence can revolutionize your member experience and streamline operations.

• Mindset Mastery: Unlock your fullest potential. Learn the power of consistency, urgency, and action — the three pillars that fortify a champion's mindset.

• Delta Dynamics: A deep dive into the key performance indicator every gym owner needs to track. Focus on the delta: the gap between your monthly recurring revenue and base operating expenses. Our training ensures this KPI propels you to success.

• Math of Marketing: Demystify marketing metrics. Understand acquisition costs, lifetime value, and more, so you can optimize your marketing budget for maximum returns.

• High Ticket Packaging: Unlock higher profitability by offering premium packages that cater to the discerning clientele, while ensuring they see the unmistakable value.

• Pros v Cons of Weekly vs Monthly: Analyze the best billing cycle for your business model. Discover the impact of different billing cycles on cash flow, member retention, and overall profitability.

• 7 Steps to Launching SemiPrivate Training: A niche within a niche, semi-private training offers a blend of personalization and group dynamics. Learn how to set it up effectively.

• Building a Strong Online Presence: Not just about having a website or social media page, but about engagement, SEO, and converting online visitors into offline members.

• Fitness Director Role & Responsibilities: Establish a high-level, strategic role that ensures every aspect of your gym—from workouts to customer service—is top-notch.

• Mastering the Mindset of a Champion: Understand the psychological barriers holding you back and how to shatter them. This module ensures you’re not just a gym owner, but a leader and an inspiration.

• Simplicity Equals Success: In the world of complex business strategies, discover the power of simplicity and how it can drastically improve efficiency and clarity.

... and a treasure trove of more insights, strategies, and actionable steps await you inside.

Apart from our core modules, we invite industry maestros to share their nuggets of wisdom. These aren’t just names, they're institutions in themselves, offering strategies that have revolutionized the fitness space.

Struggling is optional! The objective of The Forge is to craft you into the most capable entreprenuer, business owner, and leader in the fitness industry as possible. Leaning on the lessons and directions of those that have cut their cloth int he industry ahead of us can be one of the greatest ways for you to advance in your own journey.

This is your opportnity to learn from some of the industry's best fitness business owners

YOUR INVESTMENT INTO YOUR FUTURE

A CLOSER LOOK AT SOME OF THE TRAINING INSIDE THE FORGE

YOU'LL BE COVERED BY A CAST IRON 30-DAY MONEY BACK GUARANTEE.

Now, we want to make sure as many people get the benefit of The Forge as possible. That’s why I’m offering an unconditional 30-day guarantee.

It’s simple:

You’ve got 30 days to try out everything inside.

If at any point you don’t think this information is worth 10x what you invest today, all you need to do is send us an e-mail and you’ll get it all back.

No harm, no foul. Just a cast-iron promise.

GET ACCESS TODAY FOR JUST $247/MONTH

THE STRUGGLE IS REAL

WHY EVERY GYM OWNER NEEDS THE FORGE

GUEST STARS OF THE FORGE

For $247 a month, you're not just buying access to a portal. You're investing in a future where your gym is recognized, respected, and remarkably profitable.

THE FORGE'S PROMISE

In a sea of fleeting trends and short-lived fitness fads, The Forge stands as a beacon of timeless business principles tailored for the fitness industry. We’re committed to your growth, supporting you every step of the way.

ARE YOU READY TO CRAFT YOUR LEGACY?

Forge Member Login

New content will be added to The Forge Training Library each month to ensure your on a continual path for growth!

BUT THE FORGE ISN'T JUST TRAINING COURSES, IT'S SO MUCH MORE...

Activity Feed

Stay up to speed on all things taking place in and around The Forge by accessing your Activity Feed. Much like other social media platforms you can see what your friends are up to in the forge as well!

Live Classes

Beyond the recorded content found inside The Forge, you'll also have access to special Live Classes taught by your Forge coaches, Tim, Randy, and Zach, as well as industry expert contributors!

Event Calendar

Never miss another ProFit event! Your event calendar will show you each and every opportunity you have for growth!

Stay on track for each and every training you dive into. Your Learner Profile will allow you to track your consumption of the material making sure you take full advantage of all the education at your fingertips!

Your Learner Profile

Groups and Forums

Want to connect with other growth-focused gym owners in your area? Or, maybe you're a part of the Iron Circle... Either way, you'll be able to connect with special groups within The Forge to tighten up converstaions and learn from others!

Check out our Podcast and really get to know us!

We hope to see you in The Forge!

It's not just a headline, that's our mission statement. That mission goes beyond generating a few leads each month. We're committed to helping you build a business that not only serves your clients, it serves you too! Step into The Forge and together we'll help craft a business, and a future that challenges your wildest dreams!